Clean sweep by Mudra MAX at the OAA 2010

By Representative:
Ahmedabad: Mudra MAX, the Mudra Group's integrated communications planning and implementation agency, bagged the highest total of awards at the Outdoor Advertising Awards (OAA) held as a part of the Outdoor Advertising Convention (OAC). Held on the 12th of June, Mudra Max won an astounding 21 awards from the total of 35 awards handed out at the OAA's this year. The tally includes 9 Golds and 6 Silvers.

Commenting on this win, Pratap Bose, CEO- Mudra MAX said, "The clean sweep at the Out of Home awards this year pleased me immensely and vindicates our claim of being the best in the OOH industry. Not only did we dominate the creative categories but the media categories as well. Winning has now become a habit and we intend to keep it that way."

Mudra MAX won awards for a large variety of clients, including those from sectors in financial services, telecom, entertainment, media, automobiles, retail, hospitality and consumer durables. Mudra MAX won the prestigious Campaign of the Year award for its work on the Volkswagen launch campaign and Innovation of the Year award for the Aircel 'Boat'. Not only this, it also swept the Media plan category at the awards, winning Media Plan of the Year - National for Aircel and Media Plan of the Year - Local for Aircel (Mumbai launch) and Hindustan Times (Mumbai).

The large team of supporters from Mudra MAX at the venue also enlivened proceedings with their loud cheering and celebration.

Madhukar Kamath, MD & CEO, Mudra Group said, "With every passing year, Mudra MAX has moved from strength to strength. After its fantastic showing at the ABBYs, it was delightful to witness Mudra MAX stamp its authority at the OAA awards as well. What is remarkable about Mudra MAX is its ability to produce collaborative work with partners within the Group, co-creating unique solutions for every client. This is a fantastic win and deserves a huge round of applause."