Formica group launched the Indian collection of laminates and surfacing solutions

By Representative:
New Delhi -Mr.Melle Pater,Vice President Commercial operations Europe, Mr Simon wild, European Marketing Director Formica and Mr. Sanjay Badri Head India Formica operations today launched the Indian collection of laminates and surfacing solutions accompanied by renowned Architect Lipika Sood, chairperson IIID, Delhi

Addressing Media Mr. Sanjay Badari (Head India operations) explained the salient features of new Indian Laminate collection of Formica Group, which is now a part of internationally known Fletcher Building Products portfolio in surfacing solutions-tailor made to suit Indian environment, preferences & tastes. The Indian operations of Formica Group will we controlled through its Pune office with the help of the nationwide Channel Partners, Acacia Furnishers (P) ltd. who would act as the Authorized Distributors for the Northern regions. Formica Group founded in 1913 as the Formica Products Company, The Formica Group of Companies are the longest- established laminate manufacturers in the world -pioneers in the literal & true sense. From its roots in chemistry & engineering, the group has highly evolved over a period of almost a century, in its design & manufacturing capabilities, constantly challenging the industry norms and talking pride in setting new bench marks in quality as well as in product innovations.

In India, the Formica Brand has, over the decades, become synonymous with quality decorative surfacing solutions. In fact the Company's commitment to India dates back to 1966, when a manufacturing facility was established at Pune. However due to the major shift in the government policy, Formica had to sell its equity to a local organization. However as a matter of goodwill gesture, Formica had allowed the non-exclusive use of its brand name to the said organization under the Licensing agreement. Now that India is marching ahead with an irreversible, globally open economic policy, Formica Group is pleased to reinforce its position in India to make its contribution to the Indian growth, by sharing the advantages of its technological excellence with the Indian consumer. Formica Group has revoked all previous brand licensing arrangements in India and is now delighted to introduce its own exquisite Indian Collection, manufactured in India.

Additionally, value added Formica products, manufactured at any of its 13- manufacturing facilities spread over North America, Europe & Asia, are also proposed o be made available to the Indian consumer in the near future and are looking into the feasibility of introducing products like chemical resistant laminates, exterior grade laminates, toilet cubicles, high gloss-scratch resistant laminates, solid surfacing etc and the high pressure laminates etc. from their European/Singapore collections.

With The Formica Group foray into India and given its unequivocal commitment, the stage is set for the Indian consumers to reap the benefits from the Company's ongoing R & D efforts worldwide.