The Almond Board of California Launches 'Almonds - The All Natural Taste of a Good Life' Campaign in Gujarat

By ENN,
Ahmedabad: The Almond Board of California today announced the launch of 'Almonds - The All Natural Taste of a Good Life' campaign, fuelled by a growing preference in India for the wholesome California Almonds. Leading Bollywood actress Karisma Kapoor lent her support to the campaign with her presence at the kick off event. The campaign seeks to create enhanced consciousness among consumers about the multiple health and lifestyle benefits of Almonds. Also present at the press announcement was Ishi Khosla, leading Health Counsellor and Nutritionist.

Announcing the launch, Kristi Saitama, Associate Director, Asia-Pacific, Almond Board of California said, "We are delighted to have Karisma Kapoor here with us today to support us in our endeavor to promote consumer consciousness around Almonds' benefits. She represents the quintessential Indian woman who is successful, well informed and highly sophisticated with her lifestyle and food choices that define a healthful life. She further added, "Being the fourth largest export market and among the fastest growing, India is a top priority for us. This campaign aims to further reinforce the close relationship between Almonds and Indian consumers, through an innovative and integrated marketing program that will highlight the health and lifestyle benefits, convenience and versatility of Almonds and how making a handful of them a part of your day is a smart choice for enjoying the good life".

The campaign will leverage a integrated marketing approach through media activities, sponsorships as well as multiple event platforms to reach out to consumers and will focus on major urban centers across India. The key focus of the campaign will be to highlight the multiple health and lifestyle benefits of Almonds while demystifying misconceptions of Almonds. Notably, almonds can be enjoyed year around and at anytime of the day, and with or without having been peeled and soaked first.
Speaking on the occasion, Karisma Kapoor, leading Bollywood actress said," Almonds have always been a part of my daily life as they are a gift from nature and are good for health. What makes Almonds exciting is that they are tasty, immensely convenient as can be consumed as a snack anytime and can also be enjoyed in many different ways across different cuisines. Almonds are so 'Indian' as I cannot recall a single festive occasion of which Almonds' aren't a part". She further added, "I have always been particular about making informed food choices defining good health as it creates a feeling of well being that enables a person to truly enjoy a good life. Consuming a handful of almonds daily can lead to a healthier life and makes for a perfect gift for the festive season".